Making scientific writing something that sticks to the brain


 Have you ever wondered about what makes science articles memorable? How come that some writers are remembered while others forgotten? One might say that the aim of academic papers is generally not to make the best argument and have the most interesting ideas, but rather to demonstrate that something is both statistically significant and those findings were derived from a sound methodology which others can duplicate and arrive at the same result. If the statistics and the methodology are no good, it doesn’t matter how evocative the descriptions are, does it? So it seems that the most basic science communications question is how to integrate the two very different ways of conveying “the truth,” in a way that both are understood and remembered. Remembered facts turn into knowledge that can be used to change the world – the ultimate goal of science.  Read the full article in the members’ blogs section of the CSWA website: