Category: Book

Making scientific writing something that sticks to the brain

Have you ever wondered about what makes science articles memorable? How come that some writers are remembered while others forgotten?
photocredit: sciencewriters.ca

One might say that the aim of academic papers is generally not to make the best argument and have the most interesting ideas, but rather to demonstrate that something is both statistically significant and those findings were derived from a sound methodology which others can duplicate and arrive at the same result. If the statistics and the methodology are no good, it doesn’t matter how evocative the descriptions are, does it? So it seems that the most basic science communications question is how to integrate the two very different ways of conveying “the truth,” in a way that both are understood and remembered. Remembered facts turn into knowledge that can be used to change the world – the ultimate goal of science.  Read the full article in the members’ blogs section of the CSWA website:  https://sciencewriters.ca/page-966358/4072583

 

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The David and Goliath tour: Gladwell live in Dublin

The unmissable Malcolm Gladwell showcased his book in RDS hall, Dublin, on 1 November 2013. After the show, he signed hundreds of books for his perserverant fans.

David and GoliathI’ve got it. His face was much paler than his photos on the book covers. After 27 minutes of queuing and reading the 1st chapter of his most recent book, I got Malcolm Gladwell’s signature. I waited patiently as hundreds of people in the queue ahead of me got their books signed and photographs taken. When he finished, he said to me: “These two are yours?” and the magical moment passed away.

Cycling back home, I passed by the US embassy where I got my visas for the sabbatical in Portland, Oregon, only 9 months ago. I loved Portland and thought it was a strange coincidence when I met Malcolm personally just next door from a place where my latest life story started. The cycle closed.

Pondering these coincidences, I almost hit a jaywalker. Jaywalking in Ireland is the norm and it illustrates one of the key points of Gladwell’s talk – the principle of legitimacy.

Malcolm lectured about why people obey rules or become radical. Citing from his new book, he argued that people will comply with the system if they believe it’s legitimate. 

“Legitimacy is based on fairness, voice and legitimacy” (p.293) he continues: ”People accept authority when they see that it treats everyone equally, when it is possible to speak up and be heard, and when there are rules in place” that don’t change radically from day to day.


Irish pedestrians must be convinced that the traffic lights system is not legitimate and that one must jaywalk to get where they want to be in time. There must be something seriously wrong with the traffic lights in Dublin if they are disrespected there, but respected in most other countries. In fact, the pedestrian lights have 3 symbols instead of 2 – one more than most countries. There is an orange-coloured light between the red& green lights. The green light is very short an orange flashes for the most of the walking interval. See figure below 

The 2nd principle of legitimacy theory says that people will break the rules if they don’t see the negative consequences of breaking the law as outweighing the benefits of obeying the rules. The enforcement of traffic light law for pedestrians in Dublin is virtually non-existent. Jaywalking will remain legitimate in Dublin until the system becomes more legitimate.

Literature:

Gladwell, M (2013). David and Goliath. Penguin books
Tyler, T (2006). Why people obey the law. Princeton University Press
Kennedy, D (2008). Deference and crime prevention. Routlege

Sherman, L (2006). Evidence-based crime prevention. Routlege